MNEA launches positive message in statewide ad campaign

Missouri NEA’s advertising campaign, touting “Public Schools: A Great Return on Your Investment,” launches this fall and again in the spring of 2008, thanks to an NEA Public Relations Assistance Grant. The positive public school ad campaign will use a cross section of media including print, radio spots and Web components. The theme of the campaign emphasizes the positive impact of public schools on the Missouri economy through student success.

Print ads with images of students as successful adults and the words “Public Schools: A Great Return on Your Investment” will appear in the Kansas City Star, St. Louis Post Dispatch, Missouri Life Magazine and the Rural Missouri Electric Cooperative Magazine. These ads have the potential of being viewed 26,968,000 times by metropolitan, suburban and rural Missourians who read these diverse publications.

Missourians will hear 60-second radio spots at home, at work and in their cars on 61 stations statewide for three weeks in the fall and another three weeks in the spring. The radio ads are estimated to be heard nearly five million times. The Missourinet, a statewide radio news network, will feature a banner for MNEA’s campaign on its Web site with a link to the MNEA Web site, where Web site visitors will be able to listen to the radio spots.

In addition to the external campaign, MNEA shared radio ads with participants at the Summer Academy and will share them with Fall Conference participants in November. A colorful pull-out poster featuring the campaign message is featured in this issue of Something Better. Be sure to post it in your school building.

sb, fall 07